Campaign Partnership Proposal · CA-18

One Partnership.
Everything You Need
to win CA-18.

580K+ voter records. Enriched profiles. A CRM with maps. Social media management. Streaming TV ads at $15.91 CPM. Weekly strategy sessions. All from one team — JustPlainData.com & Bravo Ad Solutions.

Part 1 · The Data

What's Inside the 580K Records

Every registered voter and consumer in CA-18 — enriched with contact info, demographics, employment, income, and more.

0

Total Records

0%

Have Email

0%

Have Mobile

0%

Have Address

Full Names
587,710100%
Personal Emails
493,32483.9%
Mobile Phones
368,44462.7%
Home Addresses
564,41896.0%
Job Titles
117,40320.0%
Income Data
294,28350.1%
Homeownership
311,53053.0%
LinkedIn URLs
134,24322.8%

Top Cities in CA-18

San Jose
18,924
Salinas
3,997
Santa Clara
3,107
Watsonville
1,800
Morgan Hill
1,650
Gilroy
1,610
Hollister
1,137

Income Distribution

$75K–$100K
57,432
$100K–$150K
54,557
$60K–$75K
42,181
$20K–$45K
41,128
$45K–$60K
31,214
<$20K
23,925
$250K+
23,261
$150K–$200K
11,313
$200K–$250K
9,272

298,103

Male · 50.7%

278,820

Female · 47.4%

🏠

276,999

Homeowners · 89% of known

👨‍👩‍👧

218,484

Have Children · 37.2%

Part 2 · Real People, Real Records

Real People. Real Data.

One sample card from each major voter segment — the most complete, most recently updated records in the dataset. Names abbreviated for privacy.

🏥

Healthcare Worker

4,894 in dataset

45/48 fields

Marisa C.

Clinical Operations Manager

Technical Resources International

Location

San Jose, CA 95128

Income

$60,000–$74,999

Age

55–64

Net Worth

$150,000–$249,999

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
💻

Tech Professional

13,543 in dataset

47/48 fields

Arzu S.

Software Development Manager, VP

Envestnet

Location

San Jose, CA 95125

Income

$200,000–$249,000

Age

65+

Net Worth

$500,000–$749,999

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
📚

Educator

6,341 in dataset

46/48 fields

Matt H.

Principal

Fehr & Peers

Location

San Jose, CA 95126

Income

$75,000–$99,999

Age

55–64

Net Worth

$750,000–$999,999

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
🏢

Business Leader

32,323 in dataset

48/48 fields

Enrique M.

Corporate Sales Manager

Wolters Kluwer

Location

San Jose, CA 95110

Income

Less than $20,000

Age

45–54

Net Worth

$2,500–$24,999

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
🔧

Trades & Labor

4,789 in dataset

46/48 fields

Claudia G.

Technician

Infinera Corporation

Location

San Jose, CA 95132

Income

$60,000–$74,999

Age

55–64

Net Worth

-$2,499 to $2,499

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
🌾

Agriculture

503 in dataset

45/48 fields

Randy H.

Branch Manager

Applied Industrial Technologies

Location

Watsonville, CA 95076

Income

$150,000–$199,999

Age

65+

Net Worth

$500,000–$749,999

Personal Email
Business Email
Phone
Mobile
Address
LinkedIn
Part 2B · Voter Roll Enrichment

Raw Voter Roll vs. Enriched Profile

See what happens when we take a standard voter registration record and enrich it with our data — turning a name and address into a fully actionable voter profile.

Raw Voter Roll

Maria L. Gonzalez

Standard voter registration file

Full NameMaria L. Gonzalez
Residential Address1247 Oak Valley Dr, Gilroy, CA 95020
Mailing AddressSame as residential
CountySanta Clara
Registration Date03/15/2018
Party AffiliationNo Party Preference
Precinct4127
Email Address Not available
Phone Number Not available
Age / Date of Birth Not available
Income Level Not available
Homeowner Status Not available
Job Title Not available
Vote History Not available
Propensity Score Not available
Net Worth Range Not available
Children in Household Not available
LinkedIn Profile Not available

7 of 18 fields available · 39% complete

Enriched Profile

Maria L. Gonzalez

Enriched via JustPlainData.com

Full NameMaria L. Gonzalez
Residential Address1247 Oak Valley Dr, Gilroy, CA 95020
Mailing AddressSame as residential
CountySanta Clara
Registration Date03/15/2018
Party AffiliationNo Party Preference
Precinct4127
Email Addressm.gonzalez***@gmail.com
Phone Number(408) ***-7214
Age / Date of Birth38 · Born 1988
Income Level$75,000–$99,999
Homeowner StatusHomeowner · Single Family
Job TitleRegistered Nurse
Vote History4 of 5 recent elections
Propensity Score82 / 100 (High)
Net Worth Range$250K–$499K
Children in Household2 children
LinkedIn Profilelinkedin.com/in/m-gonz***

18 of 18 fields available · 100% complete

11 new data points per voter · 580K+ records

Every enriched field unlocks a new targeting dimension. Email and phone enable direct outreach. Income and homeownership inform messaging. Propensity scores prioritize who to contact first. Vote history reveals persuadable voters. Together, they transform a static list into a living campaign intelligence platform.

Request CA Voter Roll
Part 3 · Your Investment

Campaign-Grade Data. Fraction of the Cost.

Compare what you'd pay on the open market vs. what you pay through JustPlainData.com.

Service
Market Price
JPD Partner
Chris Price
580K+ Voter Contact Records
$30,000–$60,000
$8,000–$10,000
$1,750
Data Warehouse w/ Maps API & CRM
$20,000
$10,000
$1,500
Postcard & Static Ad Generation
$1,000+
Included
FREE
Additional Landing Pages
$500–$2,000/each
$500/each
$250/each
Social Media Full Management
$3,000–$5,000/mo
$2,000/mo
$1,000/mo
Social Media Creatives (25 Static + 25 Animated)
$2,500–$5,000
$1,500
$750
SMS Outreach (3¢/message, discounted from vendor at 15K)
5–8¢/message
4¢/message
3¢/message
Voter Roll Enrichment (party, vote history, propensity score)
$2,000–$5,000
$1,500
$500
AI Messaging + Lead Dialer/Texter Bundle (interns & volunteers)
$10,000+
$5,000
$1,950
Weekly Consultation & Planning (up to 5 hrs/wk)
$2,000–$5,000/mo
$1,500/mo
FREE*
TOTAL
$59K–$77K+
$33K–$35K+
$4,500+

Your Savings

Up to 94% off market price

The same data, platform, social media, and streaming TV that national campaigns pay $75K+ for — delivered to the Demers campaign starting at $4,500+.

Part 4 · Multi-Channel Access

Every Channel. One Platform.

Access will be given to anyone on the campaign using Facebook, email, direct mail, and more. Pull specific individuals in CSV form for all channels.

Email Outreach

493K+ personal emails. Export targeted lists by zip, income, age, or job title for direct email campaigns.

Facebook & Social

Upload custom audiences from the dataset. Target voters by segment on Facebook, Instagram, and more.

Direct Mail

564K+ verified home addresses. Generate postcard designs and export mailing lists by neighborhood.

Phone Banking

368K+ mobile numbers. Build call lists filtered by city, age range, or voter segment for phone outreach.

CSV Export

Pull any segment as a clean CSV. Filter by county, city, zip, income, job, age — download and use anywhere.

Ad Creative Generation

FREE

Postcard and static ad generation included FREE. AI-powered creative targeting each voter segment.

Social Media Management — $1,000/mo

Full social media management is available but not recommended if you already have someone handling it. This is an optional add-on for campaigns that need end-to-end social support.

Social Media Creatives — $750

25 static + 25 animated ad creatives designed for engagement across all platforms. Scroll-stopping visuals tailored to each voter segment — healthcare workers, teachers, homeowners, tech professionals, and more.

SMS Outreach — 3¢/message

Direct voter contact at scale. 3 cents per message — discounted from our vendor at 15K volume. Industry standard is 5–8¢/message.

⚠ Important Note on Scale

The dataset contains 370K+ mobile phone numbers. Blasting all of them via vendor SMS would cost ~$11,100+ — too expensive for a single send. The smarter approach: use the AI Lead Dialer app with interns and associates sending personalized texts from their own phones, targeting the highest-propensity voters in specific zip codes first.

Part 6 · CRM & Data Warehouse

CRM + Maps API + Full Intelligence

A custom-built data warehouse with Google Maps integration, CRM functionality, and demographic overlays — already live at /admindash.

District Map with Density Overlay

Google Maps API with color-coded zip code density circles. Click any zone to see voter counts, demographics, and income breakdowns.

Full CRM with Search & Filter

Search by name, city, zip, or job title. Filter by county. Export filtered CSV data for targeted canvassing and outreach.

AI-Powered Analytics

Built-in AI assistant answers questions about voter demographics, income patterns, job distributions, and campaign strategy.

Data Warehouse + Maps + CRM

Custom-built for the Demers campaign. Market value $20,000.

$20,000

$1,250

Part 7 · Streaming TV Ads

Targeted Streaming TV Ads

Bravo Ad Solutions leverages the Beeswax and The Trade Desk DSPs for fully managed streaming ads — saving campaigns 40–70% compared to the next best providers.

Other Full-Service DSPs

Simpli.fi (Political)$35 CPM
Other Full-Service DSPs$30–$50 CPM
Management Fee25–40%

Higher costs, less transparency, no intent data advantage.

RECOMMENDED

Bravo Ad Solutions

Streaming TV CPM$15.91
Management FeeOnly 15%
Average Savings40–70%

Fully managed. Intent data powered. Hyper-local targeting.

Vendor to 20+ Agencies

Nationwide

Hyper-Local Expertise

Mayors to School Boards

40–70% Savings

vs. Simpli.fi & others

Intent Data Powered

JustPlainData.com

CPM Comparison

Cost per 1,000 impressions — lower is better

Other Full-Service DSPs$30–$50
$30–$50 CPM + 25–40% fee
Simpli.fi (Political)$35.00
$35 CPM + higher fees
Bravo Ad Solutions$15.91
$15.91
Save 40–70%vs. the next best option

On a $10K/month budget: Bravo delivers ~628K impressions vs. ~286K at $35 CPM — 2.2x more reach for the same spend.

Budget Calculator

Drag the slider to see projected monthly impressions at each CPM

Monthly Ad Budget$10,000
$5,000$15,000$25,000$35,000$50,000

Other DSPs ($42 avg)

238K

impressions/mo

Simpli.fi ($35 CPM)

286K

impressions/mo

BEST VALUE

Bravo ($15.91 CPM)

629K

impressions/mo

At $10,000/mo, Bravo delivers +343K more impressions than Simpli.fi — that's 120% more reach for the same budget.

The Intent Data Advantage

Using justplaindata.com intent data, we can send messaging that resembles what people are currently searching Google for. This means your TV ads, direct mail, and digital outreach align with what voters are already thinking about — gas prices, housing costs, healthcare — making every impression dramatically more effective.

🔍 gas prices near me🔍 affordable housing CA🔍 healthcare costs🔍 cost of living California🔍 independent candidate

Included: Up to 5 Hours/Week of Consultation & Planning

With full streaming ads budget allocation, you get up to 5 hours per week of hands-on consultation and planning at no additional cost. This covers:

Messaging Strategy

Crafting the right message for each voter segment — what to say, how to say it, and when.

Targeting Optimization

Refining audience segments, geographic targeting, and intent-based delivery for maximum impact.

Execution Planning

Campaign timeline, budget pacing, creative rotation, and performance review — week by week.

* Valued at $2,000–$5,000/month from typical political consultants. Included free with full streaming ads budget allocation.

Everything You Need.
One Partnership.

580K+ Records

Full voter contact data for CA-18

$1,750

Data Warehouse + CRM

Maps, analytics, AI assistant

$1,500

Additional Landing Pages

Custom pages for issues, events, outreach

$250/each

Social Media

Full management + 50 creatives

$1,750

Mgmt + Creatives

Voter Roll Enrichment

Party, vote history, propensity score

$500

At cost

AI Lead Dialer Bundle

Dialer + texter + walking app for volunteers

$1,950

Worth $10K+

Streaming TV Ads

Fully managed, 40–70% savings

$15.91 CPM · 15% mgmt

Weekly Consultation & Planning

Up to 5 hrs/wk — messaging, targeting & execution

FREE*

*With full streaming ads budget allocation · $2K–$5K/mo value

Total Campaign Technology Investment

$7,950+

vs. $75K–$100K+ market value · Save up to 92%